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Google Adwords y Adsense

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  • Irene Ancin A.

Abstract

Google quien actualmente es líder del mercado en el campo de los motores de búsquedas, desarrolló una nueva herramienta en la que podría ofrecer a los anunciantes servicios para que mediante las búsquedas en el navegador llegue a más personas. Es así como nacen las plataformas Google Adwords y Google Adsense, que ayudan a que la publicidad se maneje con una mejor segmentación. Revisaremos su funcionamiento y las ventajas que las mismas ofrecen a las empresas. En la actualidad y con el pasar de los años se van desarrollando más herramientas que ayudan que la publicidad se diversifique para poder acaparar a más mercados, es por ello que las empresas deben elegir la correcta para cumplir sus objetivos.

Suggested Citation

  • Irene Ancin A., 2018. "Google Adwords y Adsense," Observatorio de la Economía Latinoamericana, Servicios Académicos Intercontinentales SL. Hasta 31/12/2022, issue 243, may.
    • Handle: RePEc:erv:observ:y:2018:i:243:12
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    Google Adwords y Adsense;

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