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Plan de Marketing para las ventas de frutos secos, Empresa Bioalimentos. Guayaquil, año 2016

Author

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  • Roberto Hernán Quiroz Castro
  • Aleyn Alá Nieto Zambrano

Abstract

BIOALIMENTOS Cía. Ltda., empresa comercial que nace a partir del año 2012, se dedica a la elaboración y comercialización de frutos secos y mermeladas de su marca Dimcofrut,. La estrategia de distribución de ciertos productos es únicamente a través de las dos cadenas de autoservicios: Mi Comisariato y Supermaxi. Un plan de marketing desarrolla acciones con el fin de mejorar la situación en una empresa, optimiza los recursos disponibles con estrategias enfocadas al producto, precio, plaza y promoción, los que generan conocimientos sobre la marca del producto, la frecuencia de compras y el incremento en sus ventas al consumidor selecto.

Suggested Citation

  • Roberto Hernán Quiroz Castro & Aleyn Alá Nieto Zambrano, 2017. "Plan de Marketing para las ventas de frutos secos, Empresa Bioalimentos. Guayaquil, año 2016," Observatorio de la Economía Latinoamericana, Servicios Académicos Intercontinentales SL. Hasta 31/12/2022, issue 234, August.
    • Handle: RePEc:erv:observ:y:2017:i:234:56
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    Empresa Bioalimentos.;

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