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E-commerce ysu impacto en las Pyme´s en Mexico

Author

Listed:
  • Susana Herrera Polanco
  • Danae Duana Avila
  • Sandra Luz Hernández Mendoza

Abstract

El e-commerce, a pesar de todos los grandes beneficios que representa para sus actores, sigue viviendo discriminación, prejuicios y falta de participación. A pesar de que en la actualidad es relevante para las empresas tener presencia dentro del comercio electrónico, debido a que es una materia relativamente nueva e inexperimentada es difícil para las empresas dominar estas técnicas para lograr competitividad, afortunadamente para vencer aquellas barreras el e-commerce utiliza al marketing digital como auxiliar para la difusión de éste.

Suggested Citation

  • Susana Herrera Polanco & Danae Duana Avila & Sandra Luz Hernández Mendoza, 2017. "E-commerce ysu impacto en las Pyme´s en Mexico," Observatorio de la Economía Latinoamericana, Servicios Académicos Intercontinentales SL. Hasta 31/12/2022, issue 234, August.
    • Handle: RePEc:erv:observ:y:2017:i:234:03
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