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Procedimiento para el estudio de oportunidades en el mercado de productos

Author

Listed:
  • Yinet Torres Peña
  • Gelmar García Vidal
  • Mirna L. González Velázquez

Abstract

El siglo XXI viene marcado por un entorno económico altamente competitivo que va a obligar a las empresas a hacer un esfuerzo especial para lograr la entera satisfacción de las necesidades de sus clientes. Pero conseguirlo sólo es posible si se saben aplicar con rigor y profundidad las diferentes herramientas estratégicas de las que dispone el marketing, las cuales lejos de ser patrimonio exclusivo de las grandes compañías, aportan a todos una visión dinámica y actual, lo que les permite dar respuestas prácticas a los permanentes retos del mercado.

Suggested Citation

  • Yinet Torres Peña & Gelmar García Vidal & Mirna L. González Velázquez, 2011. "Procedimiento para el estudio de oportunidades en el mercado de productos," Observatorio de la Economía Latinoamericana, Servicios Académicos Intercontinentales SL. Hasta 31/12/2022, issue 146, March.
    • Handle: RePEc:erv:observ:y:2011:i:146:12
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