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Propuesta Metodológica Para El Estudio De La Cartera De Negocios En Las Organizaciones

Author

Listed:
  • Beatriz Pupo Guisado
  • Mirna Lázara González Velázquez
  • Gelmar García Vidal

Abstract

Este trabajo se realizó debido fundamentalmente a la necesidad que tienen las organizaciones de gestionar adecuadamente su cartera de negocios, por lo que en el mismo se ofrece una metodología que posibilita el análisis de la cartera y orienta estratégicamente en la actividad comercial.

Suggested Citation

  • Beatriz Pupo Guisado & Mirna Lázara González Velázquez & Gelmar García Vidal, 2010. "Propuesta Metodológica Para El Estudio De La Cartera De Negocios En Las Organizaciones," Observatorio de la Economía Latinoamericana, Servicios Académicos Intercontinentales SL. Hasta 31/12/2022, issue 140, November.
    • Handle: RePEc:erv:observ:y:2010:i:140:9
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