IDEAS home Printed from https://ideas.repec.org/a/erv/observ/y2010i14010.html
   My bibliography  Save this article

El Diagnóstico De La Influencia De La Satisfacción Del Cliente En La Imagen, Posicionamiento Y Resultados Económicos De Un Complejo Comercial Detallista

Author

Listed:
  • Gelmar García Vidal
  • Mirna Lázara González Velázquez
  • Tamara Sánchez Almira

Abstract

El presente artículo constituye una aproximación al estudio de un tema que ha cobrado interés en los últimos años en Cuba por los cambios radicales que ha dado la economía y los imperiosos llamados en función de hacer más eficientes las organizaciones a través de lograr la satisfacción de las necesidades tanto de clientes internos como externos con el objetivo de lograr una imagen favorable en el mercado y un posicionamiento competitivo que permita obtener los resultados económicos que la sociedad espera y necesita.

Suggested Citation

  • Gelmar García Vidal & Mirna Lázara González Velázquez & Tamara Sánchez Almira, 2010. "El Diagnóstico De La Influencia De La Satisfacción Del Cliente En La Imagen, Posicionamiento Y Resultados Económicos De Un Complejo Comercial Detallista," Observatorio de la Economía Latinoamericana, Servicios Académicos Intercontinentales SL. Hasta 31/12/2022, issue 140, November.
    • Handle: RePEc:erv:observ:y:2010:i:140:10
    as

    Download full text from publisher

    File URL: http://www.eumed.net/cursecon/ecolat/cu/2010/vva.htm
    Download Restriction: no
    ---><---

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:erv:observ:y:2010:i:140:10. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Lisette Villamizar (email available below). General contact details of provider: http://www.eumed.net/cursecon/ecolat/ .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.