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Marketing mix: la fortaleza de las grandes empresas

Author

Listed:
  • Liliana Marlene Arriaga Huerta
  • Ma. Aurora Avalos Bazana
  • Mayra Alejandra de la Torre de la Fuente

Abstract

En el trabajo que presentaremos se han hecho muchas investigaciones y análisis bibliográficos con respecto al tema antes mencionado para así poder mostrar un aspecto más profesional desde el punto de vista de varios autores mas inmiscuidos en el tema para poder conocer a fondo el fenómeno de esta gran herramienta para la venta. Este tipo de análisis nos dio paso a poder conocer a fondo sobre el origen del marketing mix.

Suggested Citation

  • Liliana Marlene Arriaga Huerta & Ma. Aurora Avalos Bazana & Mayra Alejandra de la Torre de la Fuente, 2012. "Marketing mix: la fortaleza de las grandes empresas," Contribuciones a la Economía, Servicios Académicos Intercontinentales SL, issue 2012-11, November.
    • Handle: RePEc:erv:contri:y:2012:i:2012-11:5
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