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Estrategias de Marketing Digital como medio de comunicación e impulso de las ventas

Author

Listed:
  • Karina Kalua Freire Cabello
  • Diana Elizabeth Rivera Rendón
  • Dr. Darwin Daniel Ordoñez Iturralde

Abstract

El propósito de este estudio es conocer las estrategias de Marketing Digital que mejoren la comunicación y el impulso de las ventas, tomando como referencia la guía de plan de Marketing Digital (Vicuña J, 2018) . La metodología aplicada es cualitativa y cuantitativa, se realizaron entrevistas a un profesional en Marketing Digital y encuestas a la muestra de la población. Se evidencio que el 91% de las usuarias utilizan las redes sociales, para buscar información y comunicarse el 46% utiliza el medio Google y el 31% la red social Facebook. Con los resultados de la investigación y el aporte del experto, se pretende que el plan de estrategias de Marketing Digital pueda mejorar la comunicación utilizando los medios que tienen más interacción.

Suggested Citation

  • Karina Kalua Freire Cabello & Diana Elizabeth Rivera Rendón & Dr. Darwin Daniel Ordoñez Iturralde, 2020. "Estrategias de Marketing Digital como medio de comunicación e impulso de las ventas," Contribuciones a las Ciencias Sociales, Servicios Académicos Intercontinentales SL. Hasta 31/12/2022, issue 2020-11, november.
    • Handle: RePEc:erv:coccss:y:2020:i:2020-11:01
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