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Interpretación de la comunicación publicitaria. Caso: Adidas y Nike

Author

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  • Irene Ancin A.

Abstract

La competencia de marketing entre Adidas y Nike parece ser una batalla interminable. Una batalla que estará viva hasta el final de los tiempos. Las marcas deportivas más importantes del mundo se enfrentan diariamente en una guerra cuyo final se ve nada cerca. Sin embargo, como en todas las guerras, siempre hay alguien que lleva ventaja. ¿Nike o Adidas, ¿quién va un paso por delante? Ambas marcas tienen una personalidad muy definida y excepcional y su estrategia de marketing es completamente distinta. A continuación, veremos un breve análisis de lo que se vive dentro de la guerra Adidas vs. Nike. Se analizarán los atributos diferenciadores, evolución de sus elementos visuales, entre otras muchas cosas.

Suggested Citation

  • Irene Ancin A., 2018. "Interpretación de la comunicación publicitaria. Caso: Adidas y Nike," Contribuciones a las Ciencias Sociales, Servicios Académicos Intercontinentales SL. Hasta 31/12/2022, issue 2018-10, October.
    • Handle: RePEc:erv:coccss:y:2018:i:2018-10:14
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