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Marketing estratégico en la era digital

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  • Diana Patricia à vila Grijalba

Abstract

El marketing es un proceso administrativo que implementa sus propias herramientas estratégicas para el logro de los objetivos propuestos en los planes organizacionales y de marketing. Es más, podremos evidenciar a continuación algunos aportes sobre un modelo que permite establecer con cierta precisión y practicidad las acciones propias del marketing en contextos digitales. La identificación de las estrategias más usadas en el marketing digital y finalmente llegar a la conclusión que el mercadeo es el núcleo estratégico de toda planeación en el área comercial o publicitaria y el uso de las diferentes herramientas del marketing digital como son las redes sociales, marketing móvil, páginas web, gadgets, entre otros, son responsables de establecer relaciones a largo plazo y rentables con el grupo objetivo.

Suggested Citation

  • Diana Patricia à vila Grijalba, 2018. "Marketing estratégico en la era digital," Contribuciones a las Ciencias Sociales, Servicios Académicos Intercontinentales SL. Hasta 31/12/2022, issue 2018-06, June.
    • Handle: RePEc:erv:coccss:y:2018:i:2018-06:02
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    Keywords

    Marketing digital; estrategias.;

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