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Aplicación del marketing multinivel a la venta directa de seguros de vida individual en la ciudad de Santiago de Guayaquil

Author

Listed:
  • José Francisco Patiño Ortega
  • Félix David Freire Sierra
  • Ketty Amarilis Rodríguez Rodríguez

Abstract

Se ha estudiado y analizado el uso del marketing multinivel para la venta de seguros de vida individuales orientados a la masificación de su comercialización, con el fin de ofrecer la posibilidad no solo de hacer uso de los beneficios de un seguro de vida sencillo y económico, sino también a quienes trabajan la posibilidad de comisionar por los nuevos clientes a conseguir por parte de los asegurados y una comisión adicional residual por cada uno de todos los referidos de los referidos que se consigan.

Suggested Citation

  • José Francisco Patiño Ortega & Félix David Freire Sierra & Ketty Amarilis Rodríguez Rodríguez, 2017. "Aplicación del marketing multinivel a la venta directa de seguros de vida individual en la ciudad de Santiago de Guayaquil," Contribuciones a las Ciencias Sociales, Servicios Académicos Intercontinentales SL. Hasta 31/12/2022, issue 2017-12, December.
    • Handle: RePEc:erv:coccss:y:2017:i:2017-12:32
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