IDEAS home Printed from https://ideas.repec.org/a/ers/ijfirm/v3y2013i1p394.html
   My bibliography  Save this article

Assessing Online E-Marketing and Disposal in Neyveli Lignite Corporation Limited (India)

Author

Listed:
  • Ramamoorthi Jayaram
  • Selvarasu Appasamy Mutharasu
  • Jose Antonio Filipe
  • Meera Rao Inna Kedige

Abstract

Marketing function per se is undergoing a shift in managing transaction in a transparent emarketing way (Kauffman et al, 2004) especially in Indian Public Sector Undertakings (PSU) – see Reynolds et al (2007). The effectiveness of e-marketing and disposal system of scrap and purchases in PSUs, namely NLC Ltd and ICF, have been studied. Factors such as e-auction offers, time of auction, experience, security deposit (EMD), basic rate per unit, allotment of bid, acceptance of bid; payment and delivery of successful bids on select items in two PSUs over a period of three to five years have been dealt with. The study adds strength to the concept of e-marketing as well as to the theory of marketing.

Suggested Citation

  • Ramamoorthi Jayaram & Selvarasu Appasamy Mutharasu & Jose Antonio Filipe & Meera Rao Inna Kedige, 2013. "Assessing Online E-Marketing and Disposal in Neyveli Lignite Corporation Limited (India)," International Journal of Finance, Insurance and Risk Management, International Journal of Finance, Insurance and Risk Management, vol. 3(1), pages 394-394.
    • Handle: RePEc:ers:ijfirm:v:3:y:2013:i:1:p:394
    as

    Download full text from publisher

    File URL: https://journalfirm.com/journal/66/download
    Download Restriction: no
    ---><---

    References listed on IDEAS

    as
    1. Anwar, Sajid & McMillan, Robert & Zheng, Mingli, 2006. "Bidding behavior in competing auctions: Evidence from eBay," European Economic Review, Elsevier, vol. 50(2), pages 307-322, February.
    2. Bajari, Patrick & Hortacsu, Ali, 2003. "The Winner's Curse, Reserve Prices, and Endogenous Entry: Empirical Insights from eBay Auctions," RAND Journal of Economics, The RAND Corporation, vol. 34(2), pages 329-355, Summer.
    3. Ravi Bapna & Paulo Goes & Alok Gupta, 2003. "Replicating Online Yankee Auctions to Analyze Auctioneers' and Bidders' Strategies," Information Systems Research, INFORMS, vol. 14(3), pages 244-268, September.
    4. Breusch, T S & Pagan, A R, 1979. "A Simple Test for Heteroscedasticity and Random Coefficient Variation," Econometrica, Econometric Society, vol. 47(5), pages 1287-1294, September.
    5. Fuchs, Matthias & Eybl, Alexander & Höpken, Wolfram, 2011. "Successfully selling accommodation packages at online auctions – The case of eBay Austria," Tourism Management, Elsevier, vol. 32(5), pages 1166-1175.
    6. Reynolds, Kristy E. & Gilkeson, James H. & Niedrich, Ronald W., 2009. "The influence of seller strategy on the winning price in online auctions: A moderated mediation model," Journal of Business Research, Elsevier, vol. 62(1), pages 22-30, January.
    Full references (including those not matched with items on IDEAS)

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Seokjoo Andrew Chang, 2012. "Time dynamics of overlapping e-auction mechanisms: Information transfer, strategic user behavior and auction revenue," Information Systems Frontiers, Springer, vol. 14(2), pages 331-342, April.
    2. Genti Kostandini & Elton Mykerezi & Eftila Tanellari & Nour Dib, 2011. "Does Buyer Experience Pay Off? Evidence from eBay," Review of Industrial Organization, Springer;The Industrial Organization Society, vol. 39(3), pages 253-265, November.
    3. Liu, Xiaotian & Popkowski Leszczyc, Peter T.L., 2023. "The reference price effect of historical price lists in online auctions," Journal of Retailing and Consumer Services, Elsevier, vol. 71(C).
    4. Bruce L. Alford & Otis W. Gilley & Charles M. Wood & Obinna Obilo, 2017. "“No sale” items in auctions: do they really matter?," Marketing Letters, Springer, vol. 28(1), pages 155-168, March.
    5. Marleen Marra, 2024. "Estimating and Auction Platform Game with Two-Sided Entry," Working Papers hal-03393068, HAL.
    6. Sascha Füllbrunn, 2009. "A comparison of Candle Auctions and Hard Close Auctions with Common Values," FEMM Working Papers 09019, Otto-von-Guericke University Magdeburg, Faculty of Economics and Management.
    7. repec:spo:wpecon:info:hdl:2441/5kht5rc22p99sq5tol4efe4ssb is not listed on IDEAS
    8. repec:hal:spmain:info:hdl:2441/5kht5rc22p99sq5tol4efe4ssb is not listed on IDEAS
    9. Heczko, Alexander & Kittsteiner, Thomas & Ott, Marion, 2023. "The benefits of auctioneer competition: Merging auctions and adding auctioneers," ZEW Discussion Papers 23-038, ZEW - Leibniz Centre for European Economic Research.
    10. Chuan-Hoo Tan & Hock-Hai Teo & En Xie & Yuan Li, 2009. "Designing sniping agents," Annals of Operations Research, Springer, vol. 168(1), pages 291-305, April.
    11. Michael Scholz & Markus Franz & Oliver Hinz, 2016. "The Ambiguous Identifier Clustering Technique," Electronic Markets, Springer;IIM University of St. Gallen, vol. 26(2), pages 143-156, May.
    12. repec:hal:wpspec:info:hdl:2441/5kht5rc22p99sq5tol4efe4ssb is not listed on IDEAS
    13. Woodong Kim & Boyoung Kim, 2020. "The Critical Factors Affecting the Consumer Reselling of Limited Edition Products: A Case in the Korean Fashion Sector," Sustainability, MDPI, vol. 12(19), pages 1-16, October.
    14. Dass, Mayukh & Reddy, Srinivas K. & Iacobucci, Dawn, 2014. "A Network Bidder Behavior Model in Online Auctions: A Case of Fine Art Auctions," Journal of Retailing, Elsevier, vol. 90(4), pages 445-462.
    15. repec:spo:wpmain:info:hdl:2441/5kht5rc22p99sq5tol4efe4ssb is not listed on IDEAS
    16. Zhuang, Hejun & Popkowski Leszczyc, Peter T.L., 2022. "Optimal seller strategy in overlapping auctions," Journal of Retailing and Consumer Services, Elsevier, vol. 65(C).
    17. Paulo B. Goes & Gilbert G. Karuga & Arvind K. Tripathi, 2010. "Understanding Willingness-to-Pay Formation of Repeat Bidders in Sequential Online Auctions," Information Systems Research, INFORMS, vol. 21(4), pages 907-924, December.
    18. März, Armin & Lachner, Michael & Heumann, Christian G. & Schumann, Jan H. & von Wangenheim, Florian, 2021. "How You Remind Me! The Influence of Mobile Push Notifications on Success Rates in Last-Minute Bidding," Journal of Interactive Marketing, Elsevier, vol. 54(C), pages 11-24.
    19. Mehzabin Tuli, Farzana & Mitra, Suman & Crews, Mariah B., 2021. "Factors influencing the usage of shared E-scooters in Chicago," Transportation Research Part A: Policy and Practice, Elsevier, vol. 154(C), pages 164-185.
    20. Hideki Murakami & Yukari Matsuse & Koji Mukaigawa & Yushi Tsunoda, 2013. "Product lifecycle and choice of transportation modes: Japan' s evidence of import and export," Discussion Papers 2013-28, Kobe University, Graduate School of Business Administration.
    21. Michele Fratianni & Francesco Marchionne, 2011. "The Limits to Integration," Chapters, in: Miroslav N. Jovanović (ed.), International Handbook on the Economics of Integration, Volume I, chapter 9, Edward Elgar Publishing.
    22. Matthew Gentry & Tong Li & Jingfeng Lu, 2015. "Identification and estimation in first-price auctions with risk-averse bidders and selective entry," CeMMAP working papers CWP16/15, Centre for Microdata Methods and Practice, Institute for Fiscal Studies.
    23. Tadashi Kikuchi, 2014. "Vietnamese Inter – regional labor migration: system approach to the modeling 1989, 1999, 2009," EcoMod2014 6998, EcoMod.
    24. Jean-Paul Azam & Catherine Bonjean, 1995. "La formation du prix du riz : théorie et application au cas d'Antananarivo (Madagascar) ," Revue Économique, Programme National Persée, vol. 46(4), pages 1145-1166.

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:ers:ijfirm:v:3:y:2013:i:1:p:394. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Marios Agiomavritis (email available below). General contact details of provider: https://journalfirm.com/ .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.