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Assessing Online E-Marketing and Disposal in Neyveli Lignite Corporation Limited (India)

Author

Listed:
  • Ramamoorthi Jayaram
  • Selvarasu Appasamy Mutharasu
  • Jose Antonio Filipe
  • Meera Rao Inna Kedige

Abstract

Marketing function per se is undergoing a shift in managing transaction in a transparent emarketing way (Kauffman et al, 2004) especially in Indian Public Sector Undertakings (PSU) – see Reynolds et al (2007). The effectiveness of e-marketing and disposal system of scrap and purchases in PSUs, namely NLC Ltd and ICF, have been studied. Factors such as e-auction offers, time of auction, experience, security deposit (EMD), basic rate per unit, allotment of bid, acceptance of bid; payment and delivery of successful bids on select items in two PSUs over a period of three to five years have been dealt with. The study adds strength to the concept of e-marketing as well as to the theory of marketing.

Suggested Citation

  • Ramamoorthi Jayaram & Selvarasu Appasamy Mutharasu & Jose Antonio Filipe & Meera Rao Inna Kedige, 2013. "Assessing Online E-Marketing and Disposal in Neyveli Lignite Corporation Limited (India)," International Journal of Finance, Insurance and Risk Management, International Journal of Finance, Insurance and Risk Management, vol. 3(1), pages 394-394.
    • Handle: RePEc:ers:ijfirm:v:3:y:2013:i:1:p:394
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    References listed on IDEAS

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