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The Evolution of Consumer Behavior in the Era of Digital Banking

Author

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  • Zaber Z

Abstract

Purpose: This article delves into the multifaceted impact of digital banking on consumer behavior. The purpose of this article is to find out the shifts in preference, attitudes, and decision-making patterns catalyzed by the emergence of online and mobile banking platforms. Design/Methodology/Approach: In this article the change of consumer behavior in response to digitalization of banking system will be discussed in the shade of cognitive biases and behavioral science. Findings: Practical Implications: The integration of digital technologies into modern banking system paved the way for a transformative era, reshaping consumer behavior and changing the dynamics of financial interactions. Originality/Value: By scrutinizing the changes in consumer behavior, this research contributes to a deeper understanding of the evolving topography of the financial industry in the digital modern age.

Suggested Citation

  • Zaber Z, 2024. "The Evolution of Consumer Behavior in the Era of Digital Banking," International Journal of Economics & Business Administration (IJEBA), International Journal of Economics & Business Administration (IJEBA), vol. 0(3), pages 178-186.
    • Handle: RePEc:ers:ijebaa:v:xii:y:2024:i:3:p:178-186
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    More about this item

    Keywords

    Consumer behavior; online banking; behavioral science; ai; machine learning; big data; mobile-banking; cognitive-bias; user interface; financial literacy; financial technology; decision-making; financial habits; cybersecurity.;
    All these keywords.

    JEL classification:

    • D12 - Microeconomics - - Household Behavior - - - Consumer Economics: Empirical Analysis
    • G21 - Financial Economics - - Financial Institutions and Services - - - Banks; Other Depository Institutions; Micro Finance Institutions; Mortgages
    • D83 - Microeconomics - - Information, Knowledge, and Uncertainty - - - Search; Learning; Information and Knowledge; Communication; Belief; Unawareness
    • L81 - Industrial Organization - - Industry Studies: Services - - - Retail and Wholesale Trade; e-Commerce
    • O33 - Economic Development, Innovation, Technological Change, and Growth - - Innovation; Research and Development; Technological Change; Intellectual Property Rights - - - Technological Change: Choices and Consequences; Diffusion Processes

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