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Adoption of Supply Chain Model to Improve Terminal Device Distribution at Mobifone: Evidence from Vietnam

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  • Huynh Thi Thu Suong
  • Tieu Van Trang

Abstract

Purpose: This research explores and clarifies the distribution of terminal devices at Mobifone company (MBC). From the theory of supply chain (SC), the nature and performance of the SC, and the principles of SC construction and operation, the article conducts research on how to complete the construction of SC's terminal device at MBC aims to help MBC leaders identify the advantages and limitations in their existing SC as well as MBC's distribution. From that, MBC managers have the property strategy in investing resources to continue improving the distribution of terminal devices in their SC. Methodology/Approach: A qualitative method with specialized technical expertise and group discussion helps design a questionnaire surveying 132 head store managers at MBC. Finally, using descriptive statistical techniques, primary data is processed on SPSS 20.0 software to measure the factors related to terminal SC construction at MBC. Findings: The findings show that the core activities of the construction of SC's terminal device at MBC are quite suitable. However, it still has some outstanding limitations; there is no department in charge of the overall planning. From the theory of supply chain (SC), the nature and performance of the SC, and the principles of SC construction and operation, the article researches how to complete the construction of SC's terminal device at Mobifone Company (MBC) aims to help MBC leaders identify the advantages and limitations in their existing SC as well as MBC's distribution. Originality/Value: There have been many studies on the supply chain, but most studies only on the relationship of the chain or the chain's effectiveness in many different industries. However, research on the supply chain structure model in the retail sector about terminal equipment in the telecommunications industry has not. Summing up to work out a joint plan across the SC to connect each actor in the SC into a cohesive link to make the SC operation smooth and continuous.

Suggested Citation

  • Huynh Thi Thu Suong & Tieu Van Trang, 2021. "Adoption of Supply Chain Model to Improve Terminal Device Distribution at Mobifone: Evidence from Vietnam," International Journal of Economics & Business Administration (IJEBA), International Journal of Economics & Business Administration (IJEBA), vol. 0(1), pages 3-18.
    • Handle: RePEc:ers:ijebaa:v:ix:y:2021:i:1:p:3-18
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    References listed on IDEAS

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    1. George Baryannis & Sahar Validi & Samir Dani & Grigoris Antoniou, 2019. "Supply chain risk management and artificial intelligence: state of the art and future research directions," International Journal of Production Research, Taylor & Francis Journals, vol. 57(7), pages 2179-2202, April.
    2. Hau L. Lee & Corey Billington, 1995. "The Evolution of Supply-Chain-Management Models and Practice at Hewlett-Packard," Interfaces, INFORMS, vol. 25(5), pages 42-63, October.
    3. Behzadi, Golnar & O’Sullivan, Michael Justin & Olsen, Tava Lennon & Zhang, Abraham, 2018. "Agribusiness supply chain risk management: A review of quantitative decision models," Omega, Elsevier, vol. 79(C), pages 21-42.
    4. Juin-Ming Tsai & Shiu-Wan Hung, 2016. "Supply chain relationship quality and performance in technological turbulence: an artificial neural network approach," International Journal of Production Research, Taylor & Francis Journals, vol. 54(9), pages 2757-2770, May.
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    More about this item

    Keywords

    Supply chain model; terminal device; mobifone distribution; Vietnam.;
    All these keywords.

    JEL classification:

    • M30 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - General
    • M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing
    • Q55 - Agricultural and Natural Resource Economics; Environmental and Ecological Economics - - Environmental Economics - - - Environmental Economics: Technological Innovation

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