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Consumers’ Satisfaction Regarding Fast food Restaurants

Author

Listed:
  • Andreea Cipriana Muntean
  • Pastiu Carmen

Abstract

In recent years there has been a significant increase in the number of fast food restaurants. An important aspect of the global and national success of these companies can be ascribed to the consumers’ satisfaction regarding the products they offer, while media promotes the negative effects on the health of individuals. Satisfied consumers will repeatedly buy the respective products and will also recommend them to others; for the company this is reflected in economic and social efficiency. The government, consumers and other entities play a significant role in ensuring food quality and safety. The purpose of the research is to identify the attributes of fast food products and restaurants that contribute to consumers’ satisfaction regarding the products and services offered by them.

Suggested Citation

  • Andreea Cipriana Muntean & Pastiu Carmen, 2014. "Consumers’ Satisfaction Regarding Fast food Restaurants," International Journal of Economics & Business Administration (IJEBA), International Journal of Economics & Business Administration (IJEBA), vol. 0(2), pages 111-118.
    • Handle: RePEc:ers:ijebaa:v:ii:y:2014:i:2:p:111-118
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    Cited by:

    1. Luis Miguel Ferreira & Joao Carlos Menezes, 2020. "How Costumers’ Way of Life Influence the Value Co-Creation," International Journal of Economics & Business Administration (IJEBA), International Journal of Economics & Business Administration (IJEBA), vol. 0(1), pages 72-93.

    More about this item

    Keywords

    Consumer Satisfaction; Fast Food Industry; Food Safety; Quality;
    All these keywords.

    JEL classification:

    • M3 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising
    • L80 - Industrial Organization - - Industry Studies: Services - - - General
    • L83 - Industrial Organization - - Industry Studies: Services - - - Sports; Gambling; Restaurants; Recreation; Tourism

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