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Materialism in consumer behavior and marketing: a review

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  • Manchiraju SRIKANT

    (Iowa State University)

Abstract

In recent years,materialism has become anincreasingly important topic inconsumer behaviour and marketing.However, several scholars havequestioned the existing materialismconceptualizations, by extension thevarious materialism measures. In thispaper, materialism literature isreviewed extensively. This conceptualpaper comprises of four sections.First, materialism is discussed as asocio-cultural phenomenon as well asan individual phenomenon. Second,materialism as an individualphenomenon based on Larsen et al.(1999) conceptual framework isdiscussed. Third, various materialismconceptualizations in consumerbehaviour and marketing literaturehave been reviewed. Furthermore,ten different materialismmeasurement scales were discussed.Also, their drawbacks are mentioned.Based on the review, it is concludedthat existing materialismconceptualizations and measureshave several shortcomings.Consequently, in the fourth part, anewer materialism conceptualizationproposed by Shrum et al. (2012) isdiscussed. Additionally, theadvantages of the newer definition ofmaterialism over prevailingdefinitions are explained.

Suggested Citation

  • Manchiraju SRIKANT, 2013. "Materialism in consumer behavior and marketing: a review," Management & Marketing, Economic Publishing House, vol. 8(2), Summer.
    • Handle: RePEc:eph:journl:v:8:y:2013:i:2:n:5
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    Cited by:

    1. Fazal ur Rehman & Basheer M. Al-Ghazali, 2022. "Evaluating the Influence of Social Advertising, Individual Factors, and Brand Image on the Buying Behavior toward Fashion Clothing Brands," SAGE Open, , vol. 12(1), pages 21582440221, March.
    2. Ryoo, Yuhosua & Sung, Yongjun & Chechelnytska, Inna, 2020. "What makes materialistic consumers more ethical? Self-benefit vs. other-benefit appeals," Journal of Business Research, Elsevier, vol. 110(C), pages 173-183.
    3. Manchanda, Parul & Arora, Nupur & Nazir, Owais & Islam, Jamid Ul, 2023. "Cultivating sustainability consciousness through mindfulness: An application of theory of mindful-consumption," Journal of Retailing and Consumer Services, Elsevier, vol. 75(C).
    4. Saubhagya Bhalla, 2023. "Motivations and Constraints of Collaborative Consumption, Testing the Mediating Role of Attitude and nature of Trust," Vision, , vol. 27(2), pages 189-201, April.
    5. Rimple Manchanda, 2019. "Materialism – A Conceptualization for Contemporary Research," Indian Journal of Commerce and Management Studies, Educational Research Multimedia & Publications,India, vol. 10(1), pages 48-54, January.
    6. Yanping Gong & Xiuyuan Tang & Julan Xie & Long Zhang, 2022. "Exploring the Nexus Between Work-to-Family Conflict, Material Rewards Parenting and Adolescent Materialism: Evidence from Chinese Dual-Career Families," Journal of Business Ethics, Springer, vol. 176(3), pages 593-607, March.
    7. Thyroff, Anastasia & Kilbourne, William E., 2018. "Self-enhancement and individual competitiveness as mediators in the materialism/consumer satisfaction relationship," Journal of Business Research, Elsevier, vol. 92(C), pages 189-196.
    8. Nelsio Rodrigues de Abreu & Janine Silva Nascimento Cunha & João Agnaldo do Nascimento, 2018. "Materialism and its influence on the subjective quality of life of Brazilian adolescents," Estudios Gerenciales, Universidad Icesi, vol. 34(148), pages 251-261, October.

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