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Data Collection In Romanian Market Research: A Comparison Between Prices Of Papi, Cati And Cawi

Author

Listed:
  • Alina BARBU

    (Academy of Economic Studies, Bucharest)

  • Alexandru ISAIC-MANIU

    (Academy of Economic Studies, Bucharest)

Abstract

Market research through surveys uses several data collection methods, usually: face to face interviews (PAPI), telephone interviews (CATI), online interviews (CAWI). This paper presents the data collection methods currently used in the world and in Romania and a comparison between methods depending on the main criteria of choice: sample size, interview length, target incidence and survey price. Statistical analyses based on these variables lead to an evaluation of the methods on each criterion; this reveals situations where certain methods are more suitable than others, depending on which criterion is most important for the research. The analysis is based on actual price simulations in a marketing research company and is relevant for the current status of market research in Romania.

Suggested Citation

  • Alina BARBU & Alexandru ISAIC-MANIU, 2011. "Data Collection In Romanian Market Research: A Comparison Between Prices Of Papi, Cati And Cawi," Management & Marketing, Economic Publishing House, vol. 6(3), Autumn.
    • Handle: RePEc:eph:journl:v:6:y:2011:i:3:n:1
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    Citations

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    Cited by:

    1. Václav Kupec & Michal Lukáč & Peter Štarchoň & Gabriela Pajtinková Bartáková, 2020. "Audit of Museum Marketing Communication in the Modern Management Context," IJFS, MDPI, vol. 8(3), pages 1-13, July.
    2. repec:aud:audfin:v:21:y:2019:i:50:p:90 is not listed on IDEAS
    3. Nicolae Marinescu & Anca Madar & Nicoleta Andreea Neacsu & Camelia Schiopu, 2022. "An Empirical Research on the Behavioral Perceptions of University Students on Their ERASMUS Mobilities Abroad," IJERPH, MDPI, vol. 19(9), pages 1-17, May.
    4. Gabriel Brătucu & Adrian Trifan & Lavinia Dovleac & Ioana Bianca Chițu & Raluca Dania Todor & Rareș Brătucu, 2019. "Acquisition of Electric Vehicles—A Step towards Green Consumption. Empirical Research among Romanian Students," Sustainability, MDPI, vol. 11(23), pages 1-14, November.
    5. Alexandra Zamfirache & Titus Suciu & Carmen Elena Anton & Ruxandra-Gabriela Albu & Ioana-Simona Ivasciuc, 2023. "The Interest Shown by Potential Young Entrepreneurs in Romania Regarding Feasible Funding Sources, in the Context of a Sustainable Entrepreneurial Education," Sustainability, MDPI, vol. 15(6), pages 1-29, March.
    6. Michał Adam Kwiatkowski & Elżbieta Grzelak-Kostulska & Jadwiga Biegańska, 2021. "Could It Be a Bike for Everyone? The Electric Bicycle in Poland," Energies, MDPI, vol. 14(16), pages 1-19, August.
    7. Cristinel Petrisor Constantin & Ioana Bianca Chitu & Evelina Gradinaru & Lavinia Dovleac & Gabriel Bratucu, 2019. "Approaching the Bioeconomy in Terms of Increasing the Energy Efficiency of Households in Romania," The AMFITEATRU ECONOMIC journal, Academy of Economic Studies - Bucharest, Romania, vol. 21(50), pages 1-90, February.
    8. Gabriel Brătucu & Radu Constantin Lixăndroiu & Cristinel Petrișor Constantin & Alina Simona Tecău & Ioana Bianca Chițu & Adrian Trifan, 2020. "Entrepreneurial University: Catalyst for Regional Sustainable Development," Sustainability, MDPI, vol. 12(10), pages 1-17, May.
    9. Gabriel Bratucu & Alexandra Palade (Zamfirache) & Anca Madar & Nicoleta Andreea Neacsu, 2017. "Competition on the University Educational Services Market in Romania and the Protection of Students’ Rights and Interests," The AMFITEATRU ECONOMIC journal, Academy of Economic Studies - Bucharest, Romania, vol. 19(45), pages 414-414, May.
    10. Jadwiga Biegańska & Elżbieta Grzelak-Kostulska & Michał Adam Kwiatkowski, 2021. "A Typology of Attitudes towards the E-Bike against the Background of the Traditional Bicycle and the Car," Energies, MDPI, vol. 14(24), pages 1-21, December.

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