IDEAS home Printed from https://ideas.repec.org/a/eph/journl/v5y2010i2n5.html
   My bibliography  Save this article

Mobile Marketing – the marketing for the next generation

Author

Listed:
  • Corina PELAU

    (Academy of Economic Studies, Bucharest, Romania)

  • Patricia ZEGREANU

    (Academy of Economic Studies, Bucharest, Romania)

Abstract

The developments in the field of technology changed the way in which consumers behave, inform themselves and communicate with each other. This change in behavior influences the way in which companies have to transmit the marketing message to the consumer. Besides the internet, which is nowadays one of the most used communication channels, in the past years the mobile phone gained more and more importance in the everyday life of consumers. Therefore, the easiest way for a company to communicate with its consumers is through the mobile phone. Therefore a new type of marketing was developed: the mobile marketing. This article presents the definition of mobile marketing with its advantages and disadvantages, as well as the ways in which a company can make mobile marketing.

Suggested Citation

  • Corina PELAU & Patricia ZEGREANU, 2010. "Mobile Marketing – the marketing for the next generation," Management & Marketing, Economic Publishing House, vol. 5(2), Summer.
    • Handle: RePEc:eph:journl:v:5:y:2010:i:2:n:5
    as

    Download full text from publisher

    File URL: http://www.managementmarketing.ro/pdf/articole/185.pdf
    Download Restriction: no
    ---><---

    References listed on IDEAS

    as
    1. Constantin BRATIANU & Stefan STANCIU, 2010. "An overview of present research related to the entrepreneurial university," Management & Marketing, Economic Publishing House, vol. 5(2), Summer.
    Full references (including those not matched with items on IDEAS)

    Citations

    Citations are extracted by the CitEc Project, subscribe to its RSS feed for this item.
    as


    Cited by:

    1. Ghirvu Alina, 2013. "Factors Responsible For Consumer'S Attitude Towards Advergames," Annals of Faculty of Economics, University of Oradea, Faculty of Economics, vol. 1(1), pages 1733-1742, July.
    2. Tuulia Nikunen & Martti Saarela & Eeva-Liisa Oikarinen & Matti Muhos & Lari Isohella, 2017. "Micro-Enterprises’ Digital Marketing Tools for Building Customer Relationships," Management, University of Primorska, Faculty of Management Koper, vol. 12(2), pages 171-188.
    3. Vlad ROSCA, 2015. "Linking Human Resources with Internal Marketing in Football Management," REVISTA DE MANAGEMENT COMPARAT INTERNATIONAL/REVIEW OF INTERNATIONAL COMPARATIVE MANAGEMENT, Faculty of Management, Academy of Economic Studies, Bucharest, Romania, vol. 16(3), pages 372-384, July.

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Agnieszka Herdan & Magdalena Maria Stuss, 2019. "Shaping The Competences Of Graduates Of Higher Education For The Needs Of The Eu Labour Market - Case Study Of Business School Students," Proceedings of Teaching and Education Conferences 8411187, International Institute of Social and Economic Sciences.
    2. Hadad Shahrazad & Cantaragiu Ramona, 2018. "Civic Engagement Index (CEI) - the case of liberal arts universities from Romania," Proceedings of the International Conference on Business Excellence, Sciendo, vol. 12(1), pages 1080-1088, May.
    3. Gabriel Brătucu & Radu Constantin Lixăndroiu & Cristinel Petrișor Constantin & Alina Simona Tecău & Ioana Bianca Chițu & Adrian Trifan, 2020. "Entrepreneurial University: Catalyst for Regional Sustainable Development," Sustainability, MDPI, vol. 12(10), pages 1-17, May.
    4. James A. Cunningham & Erik E. Lehmann & Matthias Menter, 2022. "The organizational architecture of entrepreneurial universities across the stages of entrepreneurship: a conceptual framework," Small Business Economics, Springer, vol. 59(1), pages 11-27, June.

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:eph:journl:v:5:y:2010:i:2:n:5. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Simona Vasilache (email available below). General contact details of provider: .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.