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Start-up marketing: how to become a player on the B2B services market in Romania

Author

Listed:
  • Nicoleta-Dorina RACOLTA-PAINA

    (Babes-Bolyai University, Cluj-Napoca)

  • Sorina-Diana MONE

    (Babes-Bolyai University, Cluj-Napoca)

Abstract

The Romanian B2B services market tends to be more and more mature, as new players enter the country as a consequence of Romania’s membership within the European Union. Therefore, it becomes more and more difficult for new and small businesses to be set up and become functional players on this market. In this context, it is worthwhile performing marketing efforts from a special perspective that is a start-up marketing approach. The paper presents an analysis of start-up marketing as a discipline and also as practice in the B2B services market in Romania.

Suggested Citation

  • Nicoleta-Dorina RACOLTA-PAINA & Sorina-Diana MONE, 2009. "Start-up marketing: how to become a player on the B2B services market in Romania," Management & Marketing, Economic Publishing House, vol. 4(2), Summer.
    • Handle: RePEc:eph:journl:v:4:y:2009:i:2:n:6
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    Keywords

    start-up marketing; B2B services; Romania.;
    All these keywords.

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