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On A Model Regarding The Product Life Cycle

Author

Listed:
  • Alexandru ISAIC-MANIU

    (Academy of Economic Studies, Bucharest)

  • Viorel Gh. VODĂ

    („Gh. Mihoc – C. Iacob” Institute of Mathematical Statistics and Applied Mathematics of the Romanian Academy)

Abstract

In this paper we analyze a modified model for the so-called PLC – Product Life Cycle, the original model being proposed by N. Al. Pop (2000). This PLC is considered here from a reliability theory viewpoint: our modification lies in the fact that the PLC - curve is transformed in a probability density function which allows the application of statistical inferential procedures.

Suggested Citation

  • Alexandru ISAIC-MANIU & Viorel Gh. VODĂ, 2008. "On A Model Regarding The Product Life Cycle," Management & Marketing, Economic Publishing House, vol. 3(3), Autumn.
    • Handle: RePEc:eph:journl:v:3:y:2008:i:3:n:5
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