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Globalization and Change Management

Author

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  • Alecxandrina Deaconu

    (Academy of Economic Studies, Bucharest)

Abstract

Bringing forward the concepts of globalization and cultural management is no longer surprising nowadays. The organizations’ concern for performance led frequently to adopting some strategic options that go beyond the national space of origin and rely, to a greater extent, on the globalization phenomenon of production, market and capital. The success, under these circumstances, is conditioned, to an impressive extent, by the cultural context and by the managerial competence of capitalizing the aspects that result from this diversity of values, customs, beliefs and local traditions. We will analyze in the present article the process of internationalization that involves more and more companies, the difficulties generated by the cultural differences existent in the host countries and the importance of their integration in the strategic choices of the successful economic organizations.

Suggested Citation

  • Alecxandrina Deaconu, 2007. "Globalization and Change Management," Management & Marketing, Economic Publishing House, vol. 2(2), Summer.
    • Handle: RePEc:eph:journl:v:2:y:2007:i:2:n:8
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    Cited by:

    1. Novelli, Emanuele & Scherschel, Claus & Schiefer, Gerhard, 2014. "An E-platform for Supporting Sustainability Developments with Special Reference to Latin America," 2014 International European Forum, February 17-21, 2014, Innsbruck-Igls, Austria 199381, International European Forum on System Dynamics and Innovation in Food Networks.

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