Socially responsible supply chain management in small and medium enterprises in the GCC

Purpose - The purpose of this study is to examine variables and their relationships that hinder socially responsible behaviours in the supply chain of small- and medium-sized enterprises (SMEs) in the Gulf Cooperation Council (GCC). countries. Design/methodology/approach - The study uses the mixed-method approach that includes the survey method and soft mathematical modelling. Empirical data were collected from 130 SMEs and their suppliers based in Qatar and Oman. Furthermore, to understand the barriers and their interrelationships, interpretive structural modelling approach is applied. Findings - The results of empirical study reveal lack of coherence among SMEs and their suppliers in prioritising social responsibility issues in their supply chain. The hierarchy-based model reveals that shortages of incentive, short-term objectives, the lack of cooperation and willingness among supply chain partners, constraints (financial, managerial and technological) and the pressure from customers were the independent barriers and have strong driving power. Research limitations/implications - The findings of this study are expected to provide an insight to further improve and promote socially responsible supply chain in emerging economies in Gulf region. Future research could compare the socially responsible activities of SMEs from different Gulf countries and expand the understanding of the barriers that outline the responses of suppliers situated in different Gulf economies. Originality/value - The results contribute to the field of supply chain sustainability as the first academic attempt to shed light on how SMEs in GCC are dealing with supply chain social responsibility issues and one of the few in the emerging economy perspective that probes the key role of barriers to improve the socially responsible behaviour of Gulf-based SMEs.