Diversity, equality and inclusion maturity model: setting new standards in responsible business education – evidence from PRME reports

Purpose - Creating diverse, equal and inclusive (DEI) environments is an important and relevant area of research on corporate social responsibility (CSR). This paper aims to identify recent trends in the business schools context, as they are primary sources of ethical management innovation. The paper also aims to identify business school DEI maturity levels. Design/methodology/approach - The research design is qualitative. Using thematic analysis, the authors explored all the available and relevant (19) Principal for Responsible Management Education (PRME) Champions’ reports regarding their activities in 2022 and 2023. Based on the data, the authors developed the Diversity, Equality and Inclusion Maturity Model (DEIMM) in Business Schools, including the DEI maturity scale. The scale was used to explore the recent trends in four main areas: management, teaching, research and the third mission of the business schools. Findings - The most prominent theme across the dataset is gender equality. The authors also identified new practices, including Indigenous people’s inclusion and decolonisation, neurodiversity, homelessness destigmatisation, period destigmatisation and scientific disciplines’ anti-discrimination. These activities were observed at various maturity levels, fitting all levels of our maturity model. Research limitations/implications - This may suggest that business schools not only emulate business trends but also are prone to create their path to diversity, equality and inclusion. Originality/value - This model can provide a starting point for developing tools for assessing the DEI maturity of business schools and other organisations, i.e. indicating the stage at which a school or a company is on its path to achieving DEI maturity, which creates an important contribution to the CSR research.