Unpacking role of environmental awareness in the triad relationship of religious commitment, environmental values and intentions in Indian textile industry

Purpose - This study aims to examine the relationship between religious commitment (RC), environmental values (EVs), behaviour intentions and awareness. In this study, EV is studied as a mediator between the relationship of RC and environmental behavioural intentions. Finally, this study examines the conditional effect of environmental awareness on this mediation. Design/methodology/approach - This study was conducted in the textile industry in Punjab, India. The sample for this study was 259 managers of different textile firms. The data was collected on standardised scales. Partial least squares structural equation modelling was used to examine the direct and indirect effects in this study. Findings - It was found that the indirect effect between RC and environmental behaviour intention was significant through EV. This study confirmed that the mediation between the variables was moderated by environmental awareness. Practical implications - Based on the tested model, textile organisations can improve their corporate social responsibility practices. This study highlights the importance of encouraging environmental awareness among textile industry employees, especially those with religious convictions, to reduce environmental impacts. It suggests ecological training, education initiatives and implementing eco-friendly policies. Originality/value - This study provides a model based on social and psychological factors. The findings of this study can be applied in the textile industry to augment environmentally friendly behaviour among managers. The perspective of moderated meditation among the relationships of variables carries a unique value in this study. Furthermore, this study combines social factors like religion with environmental psychology within business settings. In this way, study carries a unique value.