Games, diversity and occupation: a bidimensional CSR perspective for adaptive organisations

Purpose - The purpose of this study is to provide a bidimensional perspective to study the role that diversity and occupation play in corporate social responsibility (CSR). Design/methodology/approach - Five big American companies were selected from a ranking carried out by a globally recognised website for finding flexible and inclusive jobs (www.flexjob.com). After a gap evaluation, content analysis and click analysis were carried out on the institutional websites. Findings - This analysis provides insight into best practices for inducing employees to select inclusive and non-toxic working environments. Research limitations/implications - Owing to its original application of game-based inclusiveness, the limited cases and exploratory research approach should be considered as limits of the study. Practical implications - The research illustrates the internal relevance of sustainability and diversity, creating best practices for bidimensional CSR by matching the offer of and demand for social-inclusive recruitment and employment. Originality/value - In pursuit of Sustainable Development Goal No.10, regarding reduction of inequalities, games as an inclusive practice could be used to avoid toxic work environments and promote well-being in the workplace.