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Is sustainability a driver of the circular economy?

Author

Listed:
  • Simone Sehnem
  • Andreia Pandolfi
  • Camila Gomes

Abstract

Purpose - This study aims to analyse how Natura's practices of circular economy and sustainability overlap. Design/methodology/approach - This study is descriptive and qualitative, based on a thematic content analysis, and it describes and compares the performance of Natura in several dimensions, including economic, environmental, social, human rights, society, product responsibility and stakeholder engagement. A longitudinal study was carried out on the basis of an analysis of all Natura sustainability reports; these reports are available for public consultation and cover the period from 2001 to 2016. Findings - The main results show that there is symmetry between sustainability practices and the premises of the circular economy, with the ReSOLVE classification being met in most of the items. Originality/value - Innovation is the essential element that facilitated the creation of a portfolio of products that meet consumer demand.

Suggested Citation

  • Simone Sehnem & Andreia Pandolfi & Camila Gomes, 2019. "Is sustainability a driver of the circular economy?," Social Responsibility Journal, Emerald Group Publishing Limited, vol. 16(3), pages 329-347, June.
    • Handle: RePEc:eme:srjpps:srj-06-2018-0146
    DOI: 10.1108/SRJ-06-2018-0146
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    Citations

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    Cited by:

    1. Marlin Hoffman & Catherina J. Schenck & Frederick Herbst, 2022. "Exploring the Intersection Where Business Models, a Circular Economy and Sustainability Meet in the Waste Economy: A Scoping Review," Sustainability, MDPI, vol. 14(6), pages 1-14, March.
    2. N. Nurlaela Arief & Melia Famiola & Andika Putra Pratama & Prameshwara Anggahegari & Aghnia Nadhira Aliya Putri, 2022. "Sustainability Communication through Bio-Based Experiential Learning," Sustainability, MDPI, vol. 14(9), pages 1-17, April.

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