Effect of consumption values on customers’ green purchase intention: a mediating role of green trust
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DOI: 10.1108/SRJ-05-2020-0191
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Cited by:
- Naman Sreen & Swetarupa Chatterjee & Seema Bhardwaj & Asmita Chitnis, 2023. "Reasons and intuitions: extending behavioural reasoning theory to determine green purchase behavior," International Review on Public and Nonprofit Marketing, Springer;International Association of Public and Non-Profit Marketing, vol. 20(2), pages 447-475, June.
- Chang-Ho Yang & Mei-Chen Chuang & Der-Fa Chen, 2024. "Role of Higher Education Students’ Environmental Awareness and Environmental Concern in the Purchase Intention of Circular Economy Products," Sustainability, MDPI, vol. 16(5), pages 1-15, February.
- Vibhava Srivastava & Amit Kumar Gupta, 2023. "Price sensitivity, government green interventions, and green product availability triggers intention toward buying green products," Business Strategy and the Environment, Wiley Blackwell, vol. 32(1), pages 802-819, January.
- Peggy M. L. Ng & Cherry T. Y. Cheung & Kam Kong Lit & Calvin Wan & Ellesmere T. K. Choy, 2024. "Green consumption and sustainable development: The effects of perceived values and motivation types on green purchase intention," Business Strategy and the Environment, Wiley Blackwell, vol. 33(2), pages 1024-1039, February.
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Keywords
Social value; Green trust; Green purchase intention; Emotional value; Functional value;All these keywords.
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