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Invitational discourse: towards a spirituality of communication

Author

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  • Ralph Bathurst
  • Chris Galloway

Abstract

Purpose - This paper aims to explore invitational discourse as a modality underpinning socially responsible enterprises seeking to become spiritually alert. This is carried out by focussing on a rich symbolic environment within which organizations operate. Design/methodology/approach - This conceptual paper explores a fifteenth-century icon from the Russian Orthodox tradition to demonstrate how organizations might move from silo-based communication strategies to create open environments where information is shared. A case study of the global organization in crisis, the dairy cooperative Fonterra, is used as a case study. Findings - Where organizations become invitational and go beyond blame to develop the two fundamental ethical qualities of forgiveness and generosity, they become more socially responsible. Originality/value - The study takes a well-known artefact within one tradition and appropriates for a discussion about contemporary organizations as they seek to become more holistic and spiritually alert.

Suggested Citation

  • Ralph Bathurst & Chris Galloway, 2018. "Invitational discourse: towards a spirituality of communication," Social Responsibility Journal, Emerald Group Publishing Limited, vol. 14(2), pages 336-350, June.
    • Handle: RePEc:eme:srjpps:srj-05-2016-0089
    DOI: 10.1108/SRJ-05-2016-0089
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