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Exploring the determinants of green electronics purchase intention through the stimulus-organism-response model

Author

Listed:
  • Ali Vafaei-Zadeh
  • Davoud Nikbin
  • Kheoh Seong Zhen
  • Haniruzila Hanifah

Abstract

Purpose - This study aims to explore the determinants of green electronics purchase intention in Malaysia by extending existing knowledge on green consumer behavior and contributing to the field of sustainable consumption. Design/methodology/approach - A quantitative research approach was adopted, with data collected from 250 Malaysian consumers. The proposed model was tested using partial least squares structural equation modeling to assess the relationships between various determinants and green purchase intention. Findings - The results demonstrate that perceived consumer effectiveness, green advertising and monetary cost positively affect environmental attitudes, which subsequently influence green purchase intention. The study also identifies that brand image and information quality significantly enhance green brand trust (GBT), leading to stronger intentions to engage in green purchasing. Additionally, it finds that environmental knowledge and environmental concern shape perceived behavioral control, which further impacts green purchasing intention. Research limitations/implications - The study focuses on Malaysian consumers, which may limit the generalizability of the findings to other cultural contexts. Future research could expand the scope to include cross-cultural comparisons to validate the model in different settings. Practical implications - By providing insights into the key factors driving consumers’ intention to purchase green electronics, the study offers valuable guidance for marketers and manufacturers to develop targeted strategies that promote sustainable consumption and capitalize on the growing demand for green products in Malaysia. Originality/value - This study is unique in measuring the influence of green attitude, GBT and perceived behavioral control on green purchase intention specifically within the electronics sector, offering a novel contribution to the literature on sustainable consumer behavior.

Suggested Citation

  • Ali Vafaei-Zadeh & Davoud Nikbin & Kheoh Seong Zhen & Haniruzila Hanifah, 2024. "Exploring the determinants of green electronics purchase intention through the stimulus-organism-response model," Social Responsibility Journal, Emerald Group Publishing Limited, vol. 21(3), pages 473-497, December.
    • Handle: RePEc:eme:srjpps:srj-02-2024-0109
    DOI: 10.1108/SRJ-02-2024-0109
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