Institutional CSR: provision of public goods in developing economies

Purpose - This paper aims to introduce the concept of institutional CSR and explains its antecedents, key characteristics and the potential implications arising from private firms providing public goods and services in developing economies. Design/methodology/approach - The paper conceptualises institutional CSR using key insights from institutional theory along with legitimacy theory. It integrates the antecedents of CSR at the state and society levels and shows how firms may respond to these antecedents within an integrated institutional CSR framework. Findings - The paper derives six distinct characteristics of institutional CSR and presents a conceptual model to inform how institutional CSR occurs in practice. Practical implications - This paper brings to the attention the need for private firms that undertake institutional CSR activities to engage more closely with the state to ensure better societal outcomes. Social implications - The paper identifies the importance of resource coordination between the state and the firm for the efficient and effective provision of public goods and services. Without such coordination, moral hazard, resource imbalances and long-term viability concerns pose a risk for institutional CSR activities. It furthermore highlights important implications for societal governance. Originality/value - The paper makes an important contribution to the literature on CSR practices within developing economies by conceptualising institutional CSR in providing public goods and services.