Does the financial crisis influence the month and the trading month effects?

Purpose - – This paper aims to examine the month and the trading month effects under changing financial trends. The Greek stock market was chosen to implement the authors' assumptions because during the period 2002-2012, there were clear and long-term periods of financial growth and recession. Thus, the authors examine whether the financial trends influence not only the Greek stock market’s returns, but also its anomalies. Design/methodology/approach - – Daily financial data from the Athens Exchange General Index for the period 2002-2012 are used. The sample is separated into two sub-periods: the financial growth sub-period (2002-2007), and the financial recession sub-period (2008-2012). Several linear and non-linear models were applied to find which is the most appropriate, and the results suggested that the T-GARCH model better fits the sample. Findings - – The empirical results show that changing economic and financial conditions influence the calendar effects. The trading month effect, especially, completely changes in each fortnight following the financial trend. Regarding the January effect, which is the most popular month effect, the results confirm its existence during the growth period, but during the recession period, we find that it fades. Therefore, by examining the aforementioned calendar effects in different periods, different conclusions may be reached, perhaps because the financial trends’ influence is ignored. Research limitations/implications - – The empirical results confirm the authors' assumption that a possible explanation for the controversial empirical findings regarding the calendar anomalies may be the different financial trends. However, these are some primary results that are confirmed only for the Greek case. Further empirical research for deeper stock markets and/or a group of countries may be useful to reach conclusions regarding the financial trends’ influence on the calendar anomalies patterns. Practical implications - – The findings are helpful to anyone who invests and deals with the Greek stock market. Moreover, they may pave the way for an alternative calendar anomalies research approach, proving useful for investors who take these anomalies into account when they plan their investment strategy. Originality/value - – This paper contributes to the literature by presenting an alternative methodological approach regarding the calendar anomalies study and a new explanation for the calendar effects existence/fade through time by examining the calendar anomalies patterns under a changing economic environment and financial trends.