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Impact of innovativeness, risk-taking, and proactiveness on export performance in a developing country: evidence of qualitative study

Author

Listed:
  • Kamal Hossain
  • Kenny Cheah Soon Lee
  • Ilhaamie Binti Abdul Ghani Azmi
  • Aida Binti Idris
  • Mohammad Nurul Alam
  • Md. Adnan Rahman
  • Norinah Mohd Ali

Abstract

Purpose - This study aims to explain the effect of entrepreneurial orientation (EO) dimensions on firms’ export performance. The study has considered three dimensions of EO: innovativeness, proactiveness and risk-taking. Export performance has been measured through multifaceted determinants: financial, strategic and satisfaction levels of exporting firms. Design/methodology/approach - To explain the association between such determinants, qualitative face-to-face, in-depth interviews were conducted with the respondents from the apparel manufacturing companies of Bangladesh. The study has also applied a content analysis technique to explore and triangulate the descriptions of EO dimensions on performance. Findings - The research results reveal that EO has a meaningful explanation of export performance from the lived experience of the respondents. The study has also found frequent explanations and indicators about the association of innovativeness and proactiveness on export performance, but the risk-taking dimension has revealed no effects. Research limitations/implications - The research has different implications on theoretical, managerial and policy-making aspects of EO and export performance. Nevertheless, the findings are based on the opinions of a small sample of entrepreneurs and high-level managers. Thus, it is important to test the generalizability of these findings in future research using a larger sample. Originality/value - This study indicated product, process and market creation innovativeness. Risks related to product innovation, new market entry and politics are considered for risk-taking measures, while proactive innovation, technology and new market searching are used for measuring proactiveness. Additionally, multifaceted performance determinants have been applied to evaluate export performance. Hence, this study is a unique qualitative analysis with important theoretical, practical and methodological implications.

Suggested Citation

  • Kamal Hossain & Kenny Cheah Soon Lee & Ilhaamie Binti Abdul Ghani Azmi & Aida Binti Idris & Mohammad Nurul Alam & Md. Adnan Rahman & Norinah Mohd Ali, 2022. "Impact of innovativeness, risk-taking, and proactiveness on export performance in a developing country: evidence of qualitative study," RAUSP Management Journal, Emerald Group Publishing Limited, vol. 57(2), pages 165-181, March.
    • Handle: RePEc:eme:rauspp:rausp-01-2021-0002
    DOI: 10.1108/RAUSP-01-2021-0002
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    Cited by:

    1. Sarmin Akter, 2024. "Examining the Trends, Prospects, and Future Challenges of Bangladesh's Apparel Export to the Global Market," International Journal of Science and Business, IJSAB International, vol. 32(1), pages 47-64.

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