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Measuring level of market orientation for an Islamic microfinance institution case study of Amanah Ikhtiar Malaysia (AIM)

Author

Listed:
  • Soheil Kazemian
  • Rashidah Abdul Rahman
  • Zuraeda Ibrahim

Abstract

Design/methodology/approach - – This study aims to evaluate the current practices conducted based on in-depth interviews with 16 Amanah Ikhtiar Malaysia (AIM) medium-level managers who were selected randomly, including branch managers and operational officers. All of the interviewees have two characteristics; they face customers directly and influence their decision-making. Findings - – Based on the findings of this study, AIM has a high level of customer orientation and inter-function coordination and a middle level in competitor orientation. Originality/value - – This paper initially presents the definition of a unique concept, namely, Islamic market orientation, which is defined based on the incorporation of Islamic concepts and market orientation by discussing the characteristics of Islamic market-oriented organisations. Then, an empirical discussion for evaluating market orientation in a microfinance provider is presented. The paper uses the synthesis of different real positions for developing discussions on whether AIM is following market orientation strategies, and, if so, at which level it is located from each dimension’s point of view.

Suggested Citation

  • Soheil Kazemian & Rashidah Abdul Rahman & Zuraeda Ibrahim, 2014. "Measuring level of market orientation for an Islamic microfinance institution case study of Amanah Ikhtiar Malaysia (AIM)," Qualitative Research in Financial Markets, Emerald Group Publishing Limited, vol. 6(3), pages 258-277, November.
    • Handle: RePEc:eme:qrfmpp:v:6:y:2014:i:3:p:258-277
    DOI: 10.1108/QRFM-08-2013-0026
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    Citations

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    Cited by:

    1. Kamaluddin, Amrizah & Kassim, Nawal & Alam, Md. Mahmudul & Abu Samah, Siti Akmar, 2019. "Human Capital Accountability and Construct: Evidence from Islamic Microfinance Institutions in Malaysia," SocArXiv 962yu, Center for Open Science.
    2. Kazemian, Soheil & Djajadikerta, Hadrian Geri & Said, Jamaliah & Roni, Saiyidi Mat & Trireksani, Terri & Alam, Md. Mahmudul, 2021. "Corporate governance, market orientation and performance of Iran's upscale hotels," OSF Preprints ajmvn, Center for Open Science.

    More about this item

    Keywords

    Competitor orientation; Customer orientation; Inter-function coordination; Market orientation; Microfinance institution; D22; D47; D53;
    All these keywords.

    JEL classification:

    • D22 - Microeconomics - - Production and Organizations - - - Firm Behavior: Empirical Analysis
    • D47 - Microeconomics - - Market Structure, Pricing, and Design - - - Market Design
    • D53 - Microeconomics - - General Equilibrium and Disequilibrium - - - Financial Markets

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