IDEAS home Printed from https://ideas.repec.org/a/eme/nejepp/neje-15-01-2012-b001.html
   My bibliography  Save this article

The effect of entrepreneurial marketing on outcome goals in SMEs

Author

Listed:
  • Richard C. Becherer
  • Marilyn M. Helms
  • John P. McDonald

Abstract

Keywords: entrepreneurial marketing, entrepreneur, value creation, opportunity, leveraging, excellence

Suggested Citation

  • Richard C. Becherer & Marilyn M. Helms & John P. McDonald, 2012. "The effect of entrepreneurial marketing on outcome goals in SMEs," New England Journal of Entrepreneurship, Emerald Group Publishing Limited, vol. 15(1), pages 7-18, March.
    • Handle: RePEc:eme:nejepp:neje-15-01-2012-b001
    DOI: 10.1108/NEJE-15-01-2012-B001
    as

    Download full text from publisher

    File URL: https://www.emerald.com/insight/content/doi/10.1108/NEJE-15-01-2012-B001/full/html?utm_source=repec&utm_medium=feed&utm_campaign=repec
    Download Restriction: Access to full text is restricted to subscribers
    File URL: https://www.emerald.com/insight/content/doi/10.1108/NEJE-15-01-2012-B001/full/pdf?utm_source=repec&utm_medium=feed&utm_campaign=repec
    Download Restriction: Access to full text is restricted to subscribers
    File URL: https://libkey.io/10.1108/NEJE-15-01-2012-B001?utm_source=ideas
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
    ---><---

    As the access to this document is restricted, you may want to search for a different version of it.

    Citations

    Citations are extracted by the CitEc Project, subscribe to its RSS feed for this item.
    as


    Cited by:

    1. Liou-Yuan Li & Ahmad Mujafar Syah & Muhammad Syukur & Rachatawan Limkanchanapa & Chamaiporn Srisurat, 2023. "Sustainable Micro, Small, and Medium Enterprises: A Developed Model of Entrepreneurial Marketing Behaviors for Thailand’s MSMEs," Sustainability, MDPI, vol. 15(17), pages 1-18, August.
    2. Gliga, Gabriela & Evers, Natasha, 2023. "Marketing capability development through networking – An entrepreneurial marketing perspective," Journal of Business Research, Elsevier, vol. 156(C).
    3. Imen Ouragini & Lassaad Lakhal, 2024. "The Impact of Entrepreneurial Marketing on The Firm Performance," Journal of the Knowledge Economy, Springer;Portland International Center for Management of Engineering and Technology (PICMET), vol. 15(2), pages 6003-6025, June.

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:eme:nejepp:neje-15-01-2012-b001. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Emerald Support (email available below). General contact details of provider: .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.