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Information privacy disclosure on social network sites

Author

Listed:
  • Kai Li
  • Xiaowen Wang
  • Kunrong Li
  • Jianguo Che

Abstract

Purpose - As social network sites (SNS) have increasingly become one of the most important channels for communication, the related privacy issues gain more and more attention in both industry and academic research fields. This study aims to connect the antecedents of information privacy disclosure on SNS. Design/methodology/approach - Based on exchange theory, this study tries to investigate the decision-making process for information privacy disclosure on SNS. Factors from both user’s and website’s perspectives are taken into account in the proposed model. Findings - The results suggest that an individual’s perceived benefits will increase their willingness to disclose information privacy on SNS, but perceived risks decrease this kind of willingness. The authors also find social network size, personal innovativeness and incentive provision positively affect people’s perceived benefits. Originality/value - Moreover, privacy invasion experience enhances perceived personal risks, but website reputation helps to reduce perceived risks.

Suggested Citation

  • Kai Li & Xiaowen Wang & Kunrong Li & Jianguo Che, 2016. "Information privacy disclosure on social network sites," Nankai Business Review International, Emerald Group Publishing Limited, vol. 7(3), pages 282-300, August.
    • Handle: RePEc:eme:nbripp:v:7:y:2016:i:3:p:282-300
    DOI: 10.1108/NBRI-02-2015-0005
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    Cited by:

    1. Chunpei Lin & Guanxi Zhao & Chuanpeng Yu & Yenchun Jim Wu, 2019. "Smart City Development and Residents’ Well-Being," Sustainability, MDPI, vol. 11(3), pages 1-17, January.

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