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A research on the psychological contract structure between service enterprises and customers

Author

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  • Yang Li
  • Yang Lin

Abstract

Purpose - The purpose of this paper, taking banking as the research object, is to build up a psychology covenant model for service enterprises and customers and to seek the form of the construction dimension in the psychology covenant between the service enterprise and the customer. Design/methodology/approach - SPSS16.0 was used for the exploratory factor analysis and AMOS7.0 for the confirmatory factor analysis. Findings - The psychological contract between service enterprises and customers is composed of two‐dimensional structures: the transactional psychological contract and the relational psychological contract. Research limitations/implications - The biggest limitation of this paper is the research region being limited to banking. Future research can extend to other industries. Originality/value - The result has the theoretic reference to the tactic establishment for customer relationship management in China's service industry against the background of a transfer economy.

Suggested Citation

  • Yang Li & Yang Lin, 2010. "A research on the psychological contract structure between service enterprises and customers," Nankai Business Review International, Emerald Group Publishing Limited, vol. 1(3), pages 317-337, July.
    • Handle: RePEc:eme:nbripp:v:1:y:2010:i:3:p:317-337
    DOI: 10.1108/20408741011069232
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