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The bundling sales pricing strategy of the closed-loop supply chain under patent protection

Author

Listed:
  • Xiaogang Cao
  • Cuiwei Zhang
  • Jie Liu
  • Hui Wen
  • Bowei Cao

Abstract

Purpose - The purpose of this article is based on the unit patent license fee model in the closed-loop supply chain. Design/methodology/approach - This paper analyzes the impact of the bundling strategy of the retailer selling new products and remanufactured products on the closed-loop supply chain under the condition that the original manufacturer produces new products and the remanufacturer produces remanufacturing products. Findings - The results show that alternative products can be bundled, and in many cases, the bundling of remanufactured products and new products is better than selling alone. Originality/value - If the retailer chooses bundling, for the remanufacturer, when certain conditions are met, the benefits of bundling are greater than the separate sales at that time; for the original manufacturer, when the recycling price sensitivity coefficient is high, the bundling is better than separate sales.

Suggested Citation

  • Xiaogang Cao & Cuiwei Zhang & Jie Liu & Hui Wen & Bowei Cao, 2024. "The bundling sales pricing strategy of the closed-loop supply chain under patent protection," Modern Supply Chain Research and Applications, Emerald Group Publishing Limited, vol. 6(2), pages 165-192, March.
    • Handle: RePEc:eme:mscrap:mscra-05-2023-0022
    DOI: 10.1108/MSCRA-05-2023-0022
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