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The factors affecting e-commerce adoption by Jordanian SMEs

Author

Listed:
  • Anas A. Al-Bakri
  • Marios I. Katsioloudes

Abstract

Purpose - – This paper aims to explore internal and external organizational factors affecting electronic commerce or e-commerce systems adoption by small- and medium-sized enterprises (SMEs) in Jordan. Design/methodology/approach - – The authors developed a model containing factors that might support e-commerce adoption. The model was tested using confirmatory factor analysis and then used to explore the relationships between factors. The authors used qualitative and quantitative approaches, including interviews, to explore awareness and adoption of e-commerce systems by Jordanian SMEs. SMEs in Jordan were identified from the Annual Handbook Index of 2012, compiled by the Jordanian Chamber of Commerce, and 500 in the industrial and services sectors were randomly selected as the study sample. Findings - – The effect of the adoption of e-commerce systems by SMEs is affected by both internal and external organizational factors, particularly readiness, strategy, managers’ perceptions and external pressure by trading partners. Readiness and external pressure are most important for achieving maximum benefit from e-commerce adoption. Research limitations/implications - – The relative importance of factors affecting e-commerce adoption may vary depending on local business conditions. SME managers in Jordan who wish to benefit from e-commerce introduction must therefore invest in activities to improve SME readiness, especially information technology infrastructure. Originality/value - – This study is the first to explore both internal and external organizational factors important for e-commerce adoption by Jordanian SMEs. It tells SME managers which factors are likely to affect e-commerce adoption.

Suggested Citation

  • Anas A. Al-Bakri & Marios I. Katsioloudes, 2015. "The factors affecting e-commerce adoption by Jordanian SMEs," Management Research Review, Emerald Group Publishing Limited, vol. 38(7), pages 726-749, July.
    • Handle: RePEc:eme:mrrpps:v:38:y:2015:i:7:p:726-749
    DOI: 10.1108/MRR-12-2013-0291
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    Citations

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    Cited by:

    1. TUMIWA Johan & TUEGEH Octavia & NAGY Adrián Szilárd, 2020. "Factor Influencing Msmes Performance Measurement - A Literature Review," Annals of Faculty of Economics, University of Oradea, Faculty of Economics, vol. 1(1), pages 151-162, July.
    2. Hoang Thuy Dam Luong & Nguyen Huy Khanh, 2022. "Towards an economic recovery after the COVID-19 pandemic: empirical study on electronic commerce adoption by small and medium-sized enterprises in Vietnam," Management & Marketing, Sciendo, vol. 17(2), pages 98-119, June.
    3. Dalinee Sastararuji & Danupol Hoonsopon & Pongsakorn Pitchayadol & Pimsiri Chiwamit, 2022. "Cloud accounting adoption in Thai SMEs amid the COVID-19 pandemic: an explanatory case study," Journal of Innovation and Entrepreneurship, Springer, vol. 11(1), pages 1-25, December.
    4. Matteo Cristofaro & Pier Luigi Giardino & Sanjay Misra & Quoc Trung Pham & Hai Hiep Phan, 2022. "Behavior or culture? Investigating the use of cryptocurrencies for electronic commerce across the USA and China," Management Research Review, Emerald Group Publishing Limited, vol. 46(3), pages 340-368, May.
    5. Jia, Junbo & Xu, Yusen & Li, Wenli, 2024. "A study on the strategic momentum of SMEs’ digital transformation: Evidence from China," Technological Forecasting and Social Change, Elsevier, vol. 200(C).
    6. Vivian Khoo & Aidi Ahmi* & Ram Al-Jaffri Saad, 2018. "E-Commerce Adoption Research: A Review of Literature," The Journal of Social Sciences Research, Academic Research Publishing Group, pages 90-99:6.
    7. Minh-Tai Le, 2024. "Sustainable Evaluation of E-Commerce Companies in Vietnam: A Multi-Criteria Decision-Making Framework Based on MCDM," Mathematics, MDPI, vol. 12(11), pages 1-18, May.
    8. Acuña-Muñoz, Oscar Andrés, 2021. "Design and validation of an instrument for measuring socio-cultural and demographic factors that impact the adoption of an innovative financial service," TEC Empresarial, School of Business, Costa Rica Institute of Technology (ITCR), vol. 15(2), pages 68-98.
    9. Adriana Dima & Elena Radu & Ecaterina Milica Dobrota & Adrian Otoiu & Alina Florentina Saracu, 2023. "Sustainable Development of E-commerce in the Post-COVID Times: A Mixed-Methods Analysis of Pestle Factors," The AMFITEATRU ECONOMIC journal, Academy of Economic Studies - Bucharest, Romania, vol. 25(S17), pages 1095-1095, November.

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