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Canadian public relations students' interest in government communication

Author

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  • Jeremy Berry

Abstract

Purpose - The purpose of this paper is to determine Generation Y communicators' interest in government communications. Design/methodology/approach - This paper outlines the results of a descriptive quantitative survey conducted with 39 students and recent public relations graduates at Calgary, Canada's Mount Royal University. Findings - The results from the small, purposive sample confirm some assumptions employers have about Generation Y and challenge others. The results identify key themes requiring future research. Research limitations/implications - The research is limited in its sample size, but is not meant to be representative. It is a purposive, exploratory study that provides valuable insight into future research. Originality/value - The paper sheds further light on this important topic and fills a gap in the research specific to Generation Y government communicators, offering valuable insight into the recruitment and retention of Generation Y staff in Canadian governments.

Suggested Citation

  • Jeremy Berry, 2013. "Canadian public relations students' interest in government communication," Management Research Review, Emerald Group Publishing Limited, vol. 36(5), pages 528-544, April.
    • Handle: RePEc:eme:mrrpps:v:36:y:2013:i:5:p:528-544
    DOI: 10.1108/01409171311327262
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    Cited by:

    1. Ioana A. Coman & Shupei Yuan & Jiun-Yi Tsai, 2022. "Toward an Audience-Centric Framework of Corporate Social Advocacy Strategy: An Exploratory Study of Young Consumers from Generation Z," Sustainability, MDPI, vol. 14(7), pages 1-17, March.
    2. Frank Lefley & Josef Hynek & Václav Janeček, 2016. "Formal Assessments, Teams and Influence of a Project Champion in the Selection of ICT Projects: A Czech Republic and UK Study," Prague Economic Papers, Prague University of Economics and Business, vol. 2016(2), pages 143-159.

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