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A scenario approach for assessing new business concepts

Author

Listed:
  • Kalle Piirainen
  • Samuli Kortelainen
  • Kalle Elfvengren
  • Markku Tuominen

Abstract

Purpose - The purpose of this paper is to examine challenges in the front end of innovation (FEI) and to propose a scenario‐based approach to alleviate some of these problems, particularly as regards uncertainty in opportunity recognition. Design/methodology/approach - The paper answers the main research question through a literature review and a case study. The paper employs the design‐oriented approach to propose an artifact which solves the underlined problem, and validate the artifact through the case study. Findings - According to the literature review, scenarios should offer a viable method for opportunity recognition. The case study supports the theoretical proposition, and suggests that scenarios can be used to alleviate the effect of uncertainty in the FEI. Research limitations/implications - The empirical results are limited to the level of proof‐of‐concept. The scenario process as such was rated positively, which corresponds to the theory and previous similar experiments, but the benefits of the scenario approach have yet to be verified. Practical implications are a novel method for finding and assessing new business concepts. Originality/value - The main contribution of this paper is the formed process artifact to alleviate the challenges in the FEI. The scenario approach can be used to probe the near future for business development purposes.

Suggested Citation

  • Kalle Piirainen & Samuli Kortelainen & Kalle Elfvengren & Markku Tuominen, 2010. "A scenario approach for assessing new business concepts," Management Research Review, Emerald Group Publishing Limited, vol. 33(6), pages 635-655, May.
    • Handle: RePEc:eme:mrrpps:v:33:y:2010:i:6:p:635-655
    DOI: 10.1108/01409171011050244
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    Citations

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    Cited by:

    1. Robert Zich & Jitka Veselá, 2013. "Competitive space demands accelerator and its impacts on importance and sustainability of competitive advantages," Acta Universitatis Agriculturae et Silviculturae Mendelianae Brunensis, Mendel University Press, vol. 61(2), pages 529-538.
    2. Dorin Maier & Irmer Sven-Joachim & Astrid Fortmüller & Andreea Maier, 2017. "Development and Operationalization of a Model of Innovation Management System as Part of an Integrated Quality-Environment-Safety System," The AMFITEATRU ECONOMIC journal, Academy of Economic Studies - Bucharest, Romania, vol. 19(44), pages 302-302, February.

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