IDEAS home Printed from https://ideas.repec.org/a/eme/mrrpps/v33y2010i6p635-655.html
   My bibliography  Save this article

A scenario approach for assessing new business concepts

Author

Listed:
  • Kalle Piirainen
  • Samuli Kortelainen
  • Kalle Elfvengren
  • Markku Tuominen

Abstract

Purpose - The purpose of this paper is to examine challenges in the front end of innovation (FEI) and to propose a scenario‐based approach to alleviate some of these problems, particularly as regards uncertainty in opportunity recognition. Design/methodology/approach - The paper answers the main research question through a literature review and a case study. The paper employs the design‐oriented approach to propose an artifact which solves the underlined problem, and validate the artifact through the case study. Findings - According to the literature review, scenarios should offer a viable method for opportunity recognition. The case study supports the theoretical proposition, and suggests that scenarios can be used to alleviate the effect of uncertainty in the FEI. Research limitations/implications - The empirical results are limited to the level of proof‐of‐concept. The scenario process as such was rated positively, which corresponds to the theory and previous similar experiments, but the benefits of the scenario approach have yet to be verified. Practical implications are a novel method for finding and assessing new business concepts. Originality/value - The main contribution of this paper is the formed process artifact to alleviate the challenges in the FEI. The scenario approach can be used to probe the near future for business development purposes.

Suggested Citation

  • Kalle Piirainen & Samuli Kortelainen & Kalle Elfvengren & Markku Tuominen, 2010. "A scenario approach for assessing new business concepts," Management Research Review, Emerald Group Publishing Limited, vol. 33(6), pages 635-655, May.
    • Handle: RePEc:eme:mrrpps:v:33:y:2010:i:6:p:635-655
    DOI: 10.1108/01409171011050244
    as

    Download full text from publisher

    File URL: https://www.emerald.com/insight/content/doi/10.1108/01409171011050244/full/html?utm_source=repec&utm_medium=feed&utm_campaign=repec
    Download Restriction: Access to full text is restricted to subscribers
    File URL: https://www.emerald.com/insight/content/doi/10.1108/01409171011050244/full/pdf?utm_source=repec&utm_medium=feed&utm_campaign=repec
    Download Restriction: Access to full text is restricted to subscribers
    File URL: https://libkey.io/10.1108/01409171011050244?utm_source=ideas
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
    ---><---

    As the access to this document is restricted, you may want to search for a different version of it.

    Citations

    Citations are extracted by the CitEc Project, subscribe to its RSS feed for this item.
    as


    Cited by:

    1. Dorin Maier & Irmer Sven-Joachim & Astrid Fortmüller & Andreea Maier, 2017. "Development and Operationalization of a Model of Innovation Management System as Part of an Integrated Quality-Environment-Safety System," The AMFITEATRU ECONOMIC journal, Academy of Economic Studies - Bucharest, Romania, vol. 19(44), pages 302-302, February.
    2. Robert Zich & Jitka Veselá, 2013. "Competitive space demands accelerator and its impacts on importance and sustainability of competitive advantages," Acta Universitatis Agriculturae et Silviculturae Mendelianae Brunensis, Mendel University Press, vol. 61(2), pages 529-538.

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:eme:mrrpps:v:33:y:2010:i:6:p:635-655. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Emerald Support (email available below). General contact details of provider: .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.