IDEAS home Printed from https://ideas.repec.org/a/eme/mrrpps/mrr-12-2021-0875.html
   My bibliography  Save this article

Influence of personality on skepticism toward online services information, consumer stress, and health: an experimental investigation

Author

Listed:
  • Raja Ahmed Jamil
  • Syed Rameez ul Hassan
  • Tariq Iqbal Khan
  • Rahman Shah
  • Sanaullah Nazir

Abstract

Purpose - This study aims to investigate the influence of personality characteristics (risk-aversion and self-consciousness) on skepticism toward online services information (STOSI), consumer stress and health. Design/methodology/approach - A between-subjects experiment (n= 228) was designed to compare effects based on third-party organization endorsement (TPO endorsed vs nonendorsed). Findings - Results revealed that personality characteristics positively influenced STOSI, which in turn escalated consumer stress. Furthermore, consumer stress predicted detrimental effects on consumer health (increased blood pressure and heartbeat). Regarding TPO endorsements, both the risk-aversive and self-conscious consumers showed lesser STOSI when exposed to TPO-endorsed ads compared with nonendorsed ads. Originality/value - This study is one of the first to examine the effects of consumer personality on consumer health through STOSI and consumer stress. In addition, the remedial roles of TPO in coping with STOSI and consumer stress also accumulate to the novelty of this study.

Suggested Citation

  • Raja Ahmed Jamil & Syed Rameez ul Hassan & Tariq Iqbal Khan & Rahman Shah & Sanaullah Nazir, 2023. "Influence of personality on skepticism toward online services information, consumer stress, and health: an experimental investigation," Management Research Review, Emerald Group Publishing Limited, vol. 47(1), pages 123-140, June.
    • Handle: RePEc:eme:mrrpps:mrr-12-2021-0875
    DOI: 10.1108/MRR-12-2021-0875
    as

    Download full text from publisher

    File URL: https://www.emerald.com/insight/content/doi/10.1108/MRR-12-2021-0875/full/html?utm_source=repec&utm_medium=feed&utm_campaign=repec
    Download Restriction: Access to full text is restricted to subscribers
    File URL: https://www.emerald.com/insight/content/doi/10.1108/MRR-12-2021-0875/full/pdf?utm_source=repec&utm_medium=feed&utm_campaign=repec
    Download Restriction: Access to full text is restricted to subscribers
    File URL: https://libkey.io/10.1108/MRR-12-2021-0875?utm_source=ideas
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
    ---><---

    As the access to this document is restricted, you may want to search for a different version of it.

    Citations

    Citations are extracted by the CitEc Project, subscribe to its RSS feed for this item.
    as


    Cited by:

    1. Nazir, Khurram & Lodhi, Muhammad Saeed & Ahmad, Zia & Ahmad, Saba, 2023. "The Impact of Barrier Factors on the Effectiveness and Development of Intelligent Transportation System in Pakistan," MPRA Paper 120367, University Library of Munich, Germany.

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:eme:mrrpps:mrr-12-2021-0875. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Emerald Support (email available below). General contact details of provider: .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.