IDEAS home Printed from https://ideas.repec.org/a/eme/mrrpps/mrr-04-2016-0083.html
   My bibliography  Save this article

Sustaining Thai SMEs through perceived benefits and happiness

Author

Listed:
  • Warat Winit
  • Sooksan Kantabutra

Abstract

Purpose - This paper aims to examine the relationship between stakeholders’ perceived benefits and happiness of small and medium-sized enterprises (SMEs) that follow Thai’s corporate sustainability practices, called sufficiency economy, and their impact on stakeholder–company relationship quality and firm performance outcomes. Design/methodology/approach - Derived from the literature, a structural model, expressing the relationship between stakeholders’ perceived benefits and happiness of SMEs and their impact on stakeholder–company relationship quality and firm performance outcomes, was developed. A questionnaire survey was conducted with 636 stakeholders from sufficiency economy SMEs in Thailand. Structural equation modeling was used to test the model. Findings - Results indicate that utilitarian benefits, and hedonic and eudaimonic happiness impact enhanced stakeholder–company relationship quality with the firm to varying degrees. Different levels of relationship quality also impact perceived corporate reputation and perceived brand equity differently. Originality/value - This study is among the first that identifies the positive impact of happiness on corporate sustainability performance.

Suggested Citation

  • Warat Winit & Sooksan Kantabutra, 2017. "Sustaining Thai SMEs through perceived benefits and happiness," Management Research Review, Emerald Group Publishing Limited, vol. 40(5), pages 556-577, May.
    • Handle: RePEc:eme:mrrpps:mrr-04-2016-0083
    DOI: 10.1108/MRR-04-2016-0083
    as

    Download full text from publisher

    File URL: https://www.emerald.com/insight/content/doi/10.1108/MRR-04-2016-0083/full/html?utm_source=repec&utm_medium=feed&utm_campaign=repec
    Download Restriction: Access to full text is restricted to subscribers
    File URL: https://www.emerald.com/insight/content/doi/10.1108/MRR-04-2016-0083/full/pdf?utm_source=repec&utm_medium=feed&utm_campaign=repec
    Download Restriction: Access to full text is restricted to subscribers
    File URL: https://libkey.io/10.1108/MRR-04-2016-0083?utm_source=ideas
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
    ---><---

    As the access to this document is restricted, you may want to search for a different version of it.

    Citations

    Citations are extracted by the CitEc Project, subscribe to its RSS feed for this item.
    as


    Cited by:

    1. Suwongrat Papangkorn & Pattanaporn Chatjuthamard & Sirimon Treepongkaruna, 2022. "Sustainable development and firm performance: Evidence from Thailand's sufficiency economy philosophy," Sustainable Development, John Wiley & Sons, Ltd., vol. 30(5), pages 1030-1043, October.
    2. Sooksan Kantabutra, 2019. "Achieving Corporate Sustainability: Toward a Practical Theory," Sustainability, MDPI, vol. 11(15), pages 1-39, August.
    3. Sooksan Kantabutra, 2021. "Exploring Relationships among Sustainability Organizational Culture Components at a Leading Asian Industrial Conglomerate," Sustainability, MDPI, vol. 13(4), pages 1-32, February.
    4. Nuttasorn Ketprapakorn & Sooksan Kantabutra, 2019. "Sustainable Social Enterprise Model: Relationships and Consequences," Sustainability, MDPI, vol. 11(14), pages 1-39, July.
    5. Warat Winit & Sooksan Kantabutra, 2022. "Enhancing the Prospect of Corporate Sustainability via Brand Equity: A Stakeholder Model," Sustainability, MDPI, vol. 14(9), pages 1-18, April.

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:eme:mrrpps:mrr-04-2016-0083. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Emerald Support (email available below). General contact details of provider: .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.