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Weaving emotions: unraveling the emotional significance of Sri Lankan handloom artistry

Author

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  • Sumith Gopura
  • Ayesha Wickramasinghe

Abstract

Purpose - This paper examines the socio-emotional identities of handloom artisans in Sri Lanka as a novel technique for new product development. Design/methodology/approach - Qualitative research methods, including observational research and semi-structured interviews with 27 artisans from different handloom communities in Sri Lanka were conducted and analyzed in thematic approach. Findings - By highlighting the maker of the craft through their socio-emotional identities in an artisan-oriented approach, this paper provides insight into new product development for handloom in alignment with up-and-coming trends. Ultimately, this can increase the demand for handloom and sustain the sector in both local and international fashion markets. Originality/value - This research study is one of the first of its kind to propose a novel approach for artisan-oriented product development through the application of artisans’ socio-emotional identities.

Suggested Citation

  • Sumith Gopura & Ayesha Wickramasinghe, 2024. "Weaving emotions: unraveling the emotional significance of Sri Lankan handloom artistry," Journal of Humanities and Applied Social Sciences, Emerald Group Publishing Limited, vol. 6(4), pages 315-330, February.
    • Handle: RePEc:eme:jhassp:jhass-07-2023-0082
    DOI: 10.1108/JHASS-07-2023-0082
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