A study of the influence of social skills on partnership support and social performance

Purpose - This study systematically assesses and empirically examines the research question: How do social skills influence resource acquisition and social performance? Specifically, this study applies RBV theory from strategy to link social skills, resource conditions and the performance of social enterprises. Design/methodology/approach - For this, we surveyed social enterprises in Korea to collect data and used SPSS 18.0 for hierarchical regression analysis. Findings - In the Korean context, first, the results show that all social skills of social entrepreneurs are positively related to social performance. Second, among independent variables, self-promotion is positively associated with financial support and expressiveness is positively associated with marketing support. However, the rest of the independent variables have no significance. Finally, obtaining financial support from their partner mediates the relationship between self-promotion and social ventures' social performance, and obtaining marketing support from their partner mediates the relationship between expressiveness and social ventures' social performance. Originality/value - This study provides two contributions. First, this is the first study to apply and test the RBV systematically and empirically in the context of social enterprises. Second, the results suggest that social skills and support types are important to social value creation.