Migration reasons, traits and entrepreneurial motivation of African immigrant entrepreneurs

Purpose - – This paper aims to investigate migration reasons, traits and entrepreneurial motivation of African immigrant entrepreneurs in Cape Town, South Africa, as there is limited research on immigrant entrepreneurship in South Africa. Design/methodology/approach - – The empirical research was conducted under mixed methods paradigm where primary data were gathered from a sample of 93 participants using the convenience sampling technique. Data were gathered through a survey of 72 semi-structured personal interviews and 21 self-administered questionnaires and analysed using SPSS version 21. Findings - – The empirical research unveiled that immigrant entrepreneurs migrate into South Africa for different reasons: political instability and economic reasons were the chief reasons for migration. Immigrants engage into necessity entrepreneurship as a need to survive in the host country and to confront discrimination in the job market. Therefore, immigrant entrepreneurs in Cape Town are pushed, rather than pulled, towards entrepreneurship. Practical implications - – This paper also suggests further research that will evaluate education levels of immigrant entrepreneurs in South Africa, as there is a controversy about the education levels of immigrant entrepreneurs. Social implications - – South Africans need to understand that African foreign entrepreneurs are job creators rather than job takers and to be aware of the skills brought into the country by these entrepreneurs. Accordingly, the current study contributes to peaceful cohabitation between South Africans and African foreign entrepreneurs. Originality/value - – This paper provides an empirical analysis of migration reasons, traits and entrepreneurial motivation of African immigrant entrepreneurs in South Africa and also provides an entrepreneurial migration progression.