Rethinking and re‐shaping indigenous economies: Māori geothermal energy enterprises

Purpose - In light of the shortcomings of the current world order for indigenous peoples and the environment, there is a need to make “another world possible” by promoting new ways of thinking and articulating indigenous economies. This paper aims to address this issue. Design/methodology/approach - This paper examines Māori enterprises involved in geothermal energy production as existing expressions of this other “possible world”. Findings - The paper finds that Māori enterprises involved in geothermal energy production are increasing in number and are demonstrating complex ways of conducting business. In seeking a clearer picture of these enterprises, it was found that analysing how Māori values were “added in” to these businesses was not enough. Instead it was found that examining how these enterprises could be charted with ethical coordinates allows a more complete account of what is taking place. Originality/value - This paper is of value for scholars analysing the value‐based aspects of economies, particularly indigenous business enterprises. Charting ethical coordinates allows the analysis of indigenous enterprises to move away from thinking about them in binary terms, as either Indigenous or non‐indigenous. Having a way of thinking about and articulating the complexity of indigenous enterprises enables a richer conversation about their attributes.