Relative influence of sociocultural determinants of entrepreneurial emergence in Africa: evidence from Nigeria

Purpose - This paper aims to explore sociocultural factors as determinants of entrepreneurial emergence and to examine their relative influence (i.e. the influence of each factor) on entrepreneurial emergence. Design/methodology/approach - A survey design with a questionnaire instrument administered to 250 business owners selected randomly from a cross section of businesses was used. The data were analyzed using the descriptive method, pairwise comparison, Kendall’s W test and Mean Rank Statistics. Findings - This study showed that the level of influence of sociocultural factors on the decision to own a business by an individual in Africa varies by factor. Family background is the factor that has the highest influence, whereas religious values has the least influence. Altogether, nine most significant factors influence the choice of business ownership in Nigeria and in Africa generally. These include family background, unemployment, family values, inadequate income, job displacement, stock of social capital, role models, social networks and lack of social security, in that order. Originality/value - Although some scholars may have explored sociocultural factors as determinants of entrepreneurial emergence, there is no study on their relative influence on entrepreneurial emergence, at least not in the context of Africa or Nigeria in particular. This study extends previous studies by examining the relative influence of the factors, using Nigeria as a reference for Africa. A focus on their relative influence is a new perspective on the study of sociocultural factors as determinants of entrepreneurial emergence.