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Artistic orientation, financial literacy and entrepreneurial performance

Author

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  • Boyke Rudy Purnomo

Abstract

Purpose - This study aims to examine the relationship between artistic orientation and entrepreneurial performance and how other central entrepreneurial resources, namely, entrepreneurial orientation and financial literacy, affect this relationship. Design/methodology/approach - Regulatory focus theory was used to develop the model. A survey of 375 small creative business entrepreneurs was conducted in Yogyakarta, Indonesia, and a hierarchical linear regression was used for data analysis. Findings - The results reveal a positive correlation between artistic orientation, entrepreneurial orientation, financial literacy and entrepreneurial performance. Therefore, artistic orientation affects a creative firm’s financial and nonfinancial performance. In addition, artistic orientation and financial literacy provide a positive influence on the overall performance of a creative venture. However, the interaction effect of entrepreneurial orientation and financial literacy on the artistic orientation – performance relationship – is invisible Practical implications - This research provides guidance on how creative firms may focus on the acquisition, development and protection of useful resources, namely, artistic orientation and financial literacy Originality/value - This research is the first systematic empirical test evaluating the relationship between artistic orientation and entrepreneurial performance

Suggested Citation

  • Boyke Rudy Purnomo, 2019. "Artistic orientation, financial literacy and entrepreneurial performance," Journal of Enterprising Communities: People and Places in the Global Economy, Emerald Group Publishing Limited, vol. 13(1/2), pages 105-128, January.
    • Handle: RePEc:eme:jecpps:jec-09-2018-0065
    DOI: 10.1108/JEC-09-2018-0065
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    Citations

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    Cited by:

    1. AHMAD Idris & ALNI Rahmawati & ARNI Surwanti & MAMDUH M. Hanafi, 2023. "Financial Literacy To Improve Sustainability: A Bibliometric Analysis," Studies in Business and Economics, Lucian Blaga University of Sibiu, Faculty of Economic Sciences, vol. 18(3), pages 24-43, December.
    2. Syed Zulfiqar Ali Shah & Muhammad Anwar & Ch. Mazhar Hussain, 2021. "Top managers' attributes, innovation, and the participation in China–Pakistan Economic Corridor: A study of energy sector small and medium‐sized enterprises," Managerial and Decision Economics, John Wiley & Sons, Ltd., vol. 42(2), pages 385-406, March.
    3. Jianmu Ye & KMMCB Kulathunga, 2019. "How Does Financial Literacy Promote Sustainability in SMEs? A Developing Country Perspective," Sustainability, MDPI, vol. 11(10), pages 1-21, May.

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