Gauging underdog entrepreneurship for disabled entrepreneurs

Purpose - In the past decade, entrepreneurship research has evolved with the contribution of different scholars, but there is a lack of studies available that focused on entrepreneurship with disabilities. The objective of the research is understanding differently abled entrepreneurs and their entrepreneurial journey. How challenges caused by disability contribute to motivate them to pursue entrepreneurship as a career. This study is based on “Underdog entrepreneurs: Challenge-based entrepreneurship model” theoretical model proposed byMiller and Breton-Miller (2017). Design/methodology/approach - This qualitative research includes case study methodology to study eight differently abled entrepreneurs. All the identified cases are located in the city of Ahmedabad, Gujarat, India. In-depth interviews and multiple visits were scheduled to collect the data. Transcripts of the interview and observation notes were developed for the analysis of the content according to the adopted theoretical model. Findings - Differently abled entrepreneurs show similar traits as the non-disabled entrepreneurs. They are also found to be more resilient and persistent while dealing with the challenges of failure, stress and uncertainty. Difficult conditions and experiences of discrimination indirectly prepare them for tackling challenges while pursuing entrepreneurship. People close to differently abled entrepreneurs play a critical role in shaping and supporting their ventures. Research limitations/implications - Owing to the lack of authentic information available on disabled entrepreneurs, the study does not include different entrepreneurs with more disabilities such as hearing impairment, speech impairment and mental illness. The study also focuses on the entrepreneurs of Ahmedabad City, Gujarat because of the similar reason. Originality/value - This paper is an original submission and contributes towards understanding the differently abled entrepreneurs.