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Can education empower women through entrepreneurial marketing

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  • Broto Rauth Bhardwaj

Abstract

Purpose - This paper aims to find the role of education in enhancing the status of women entrepreneurs through empowerment and self-employment. This will also help in upliftment of women and community services being contributed by them. The data were collected from all over India (east, west, north and south). Design/methodology/approach - The empirical study aims at developing the understanding about role of nature of business-influencing community services through women entrepreneurship. Several organizations from manufacturing and services sectors were selected for the empirical study established by women entrepreneurs. Findings - The data were collected through a questionnaire survey, observations and an interview method. There is a significant relationship between size of the business expansion and the sector of business and profit generated for enhancing community services through women entrepreneurship. Research limitations/implications - This implies that in the Indian context, mostly women entrepreneurs invest and set up enterprises mostly in sectors of beauty, retail, food and childcare, other sectors that require less investment, less manual labor and comparatively non-heavy engineering sectors. Originality/value - The results show that the expansion plan is dependent on the profits and objective of community services generated in the business.

Suggested Citation

  • Broto Rauth Bhardwaj, 2018. "Can education empower women through entrepreneurial marketing," Journal of Enterprising Communities: People and Places in the Global Economy, Emerald Group Publishing Limited, vol. 12(1), pages 19-31, March.
    • Handle: RePEc:eme:jecpps:jec-01-2017-0004
    DOI: 10.1108/JEC-01-2017-0004
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    Cited by:

    1. Broto Bhardwaj, 2019. "Role of Knowledge Management in Enhancing the Entrepreneurial Ecosystems Through Corporate Entrepreneurship and Strategic Intent in High-tech Firms," Journal of the Knowledge Economy, Springer;Portland International Center for Management of Engineering and Technology (PICMET), vol. 10(4), pages 1831-1859, December.
    2. Zafeirios Thomakis & Irene Daskalopoulou, 2022. "Entrepreneurial Views and Rural Entrepreneurial Potential: Evidence from Greece," Journal of the Knowledge Economy, Springer;Portland International Center for Management of Engineering and Technology (PICMET), vol. 13(2), pages 1611-1634, June.

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